Friday, September 26, 2014

Are You Expecting A Great Holiday Season? You Need To Plan It If You Want To Live It!

by Robert Lapointe - CEO at Tailbase

As we approach the last quarter of the year, retailers need to make sure they have mapped out their strategy to get the best possible results and grow their business.

BUILD MOMENTUM! Consumers are more discerning than ever as their disposable income is directed more to what they need over what they would like. Armed with this information, plan your product offerings with that mind. Remember it's all about having the compelling offers that meet the needs of today's consumer.

Your offer needs a save story. Who among us wants to pay full price for anything? Your consumers are no different then you are.

Start with Columbus Day or Canadian Thanksgiving.
These type of banners are good but need to be accompanied with offers that include enough incentives to get that customer into your store or to purchase that product online.

The advantage of specific offers is that they are more measurable than other types of advertising. So with so much business being done in such a short period, planning your offers is extremely important especially in your digital marketing strategy.

 So make sure that your Columbus Day, Thanksgiving, Black Friday, Cyber Monday, Holiday season sales include the offers your customers will be motivated by.
While you are at it, consider a year end sale as well as a new year sale. Remember, keep the momentum! The objective is to get those purchasers into your stores where you have a much better opportunity to increase the ASP and increase your profits, but all that hinges on your business, being the purchase destination.

Think about that ad. Ask yourself what would make you, as a consumer, go to your store to buy? We are confident that if those potential customers are in your store, you can sell to them.

Of course, all these efforts will be limited unless you make use of the most rewarding way of communicating these offers to customers in your market seeking the products you are selling. Yes, I am talking about targeted local ad word campaign(s).

More and more retailers are redirecting their ad dollars towards digital. Some have even abandoned all other medias and concentrate only on digital. Is that the answer for you? Maybe not, but digital is a key to reaching today's consumers who are not listening to local radio or watching cable TV or reading newspapers. They are getting their news from digital devices, watching internet TV and listening to other radio sources in addition to their personal music stored on their devices.

So consumers have not stopped buying, they are just buying differently.

There is a lot more to cover on this very important topic, so just reach out to us and we will share how digital marketing can work for you.

Friday, September 19, 2014

If Your Web Site Is More Than 1 Year Old Then You Need To Read This

 by Robert Lapointe-CEO at Tailbase

What your site must do today to attract consumers is MUCH more than it was able to do just a short while ago!


  • Your site provides the best user experience no matter what device the visitor is using; Smart phone, tablets, laptop or desktop. That is what you can get today with a top shelf responsive design web site for mobile devices.
  • Your site needs to be more promotional with compelling offers that will distinguish your business from all the noise out there. It needs to be relevant for today's online shopper!
  • Consumers expect you to have (or quickly have) the items that are on your site and to identify those that you carry as well as those exclusive to the web!
  • Your site must have the latest in on-site search capabilities with auto-suggest features to make finding the product they are looking for quick and easy.

  • Your site should have clean professional ad banners with clear information, not simply lifestyle images.
  • Make recommendations and not just stating information.
  • Make sure your promotions are current and not expired!

Thursday, September 11, 2014

Show all your promotion with Clearance Center Feature

by Evangeline Balezou at Tailbase

Clearance Center is one of our best features to display all your products and especially your special deals!

Tailbase Feature: Clearance Center
Tailbase Feature: Clearance Center

What is this feature about?

A section on your website that permits the displaying of products that have been moved to clearance. It has the same type of navigation as the one on the regular catalog, but allows for viewing by store if the retailer has multiple stores.

Why should you get this option?

  • Maximize your selling offers by promoting your products on liquidation
  • Attract more users looking for special deals and optimize their time spent on your site  
  • Get more opportunities to clear your end-of year products and turn your users into loyal customers 

Get this feature for your website today!

Thursday, September 4, 2014

Tailbase will be at Midwest Furniture Show on September 10th!

Sev Ritchie, Tailbase VP of sales will be attending the Midwest Furniture Show on September 10th and 11th, 2014 in Schaumburg Illinois. 

Come learn about our new features, solutions and enhancements!

Tuesday, September 2, 2014

Tailbase Attending United Stored Expo on September 9th!

Tailbase participation in the United Stored Expo in California
Tailbase attending United Stored Expo
Tailbase will be showcasing their latest web solutions for retailers at the upcoming United Stored Expo held at the Double Tree Hotel in Norwalk CA this September 9th. 

Attending retailers can expect to see the 'very latest' in web designs and functionalities on the firm latest web solutions!

So don't miss the Expo!