What your site must do today to attract consumers is MUCH more than it was able to do just a short while ago!
JUST A FEW THINGS THAT TODAY'S CONSUMER EXPECTS FROM YOUR WEB SITE:
- Your site provides the best user experience no matter what device the visitor is using; Smart phone, tablets, laptop or desktop. That is what you can get today with a top shelf responsive design web site for mobile devices.
- Your site needs to be more promotional with compelling offers that will distinguish your business from all the noise out there. It needs to be relevant for today's online shopper!
- Consumers expect you to have (or quickly have) the items that are on your site and to identify those that you carry as well as those exclusive to the web!
- Your site must have the latest in on-site search capabilities with auto-suggest features to make finding the product they are looking for quick and easy.
- Your site should have clean professional ad banners with clear information, not simply lifestyle images.
- Make recommendations and not just stating information.
- Make sure your promotions are current and not expired!