If you are doing online marketing for your business/website you have probably heard about Google Shopping or Shopping Campaigns.
Shopping campaigns are very effective in a search environment. They are enticing to the consumer and their conversion rate is higher than a regular search ad.
The success of your campaign will, among other things, depend on your offer: An attractive offer will drive customers to your store.
What is the difference between shopping campaigns and search campaigns?
- The main difference is: you have an image that will feature your product.
What are the requirements to launch a shopping campaign?
- The main requirement is: You need shopping cart to sell online and a merchant center profile to upload your product information.
- Your products must be priced: You need to provide a sale price and a regular price.
- Finally the products you are featuring in your Shopping Campaign need to be on your website catalog.
Interested in making a Google Shopping campaign? Let us help!
Our dedicated online marketing team can assist you with this. Don’t wait until the last minute!