Thursday, December 17, 2015

Recommendations for 2016

Yet another year is upon completion, and as such, the Tailbase team would like to end the year with some recommendations for 2016. In addition, we would like to give you a preview of what to expect from our new reviews and ratings platform we will be implementing in the New Year.  First, let us cover some of the best practices that Google has integrated to better your SEO.

Social Media:

Social media has become a huge player in improving SEO (search engine optimization). How so? By using social network websites, you will build backlinks organically to your websites. As you know, Google tracks publicly shared links on Facebook and Twitter. Therefore, it would be it would only be fitting to create high-quality content on these networks, as people will want to share them. Once you’ve created both accounts, be sure to associate them to your blog. Lastly, do not forget to set up a Google+ page, as the +1 votes that your content will receive affects the search ranking algorithm. Hence, boosting your Google+ presence will ensure better SEO.

Responsive Design:

It goes without saying that Google is the alpha dog of the internet and so we need to play by its rules to get ahead. As of April this year, Google implemented the mobile-friendliness as a ranking cue in search results. In other words, websites that are not fully optimized for mobile devices will be penalized, as the effects on search results are profound. Need we say more?

Google recommends responsive design as its best practice for mobile-friendly websites. Naturally, this is the best option because it will adapt to any mobile device and will avoid Google referencing two separate websites (one for browser and one for mobile).

Our Reviews Platform:

Tailbase will jumpstart its new feature on ratings and reviews in 2016. We now have access to manufacturer reviews coming from Electrolux, Frigidaire, Serta, Broil King and LG websites to improve your shopping experience. So put your mind at ease now that you can rely on numerous ratings and reviews to help you decide whether a product is a good buy!

Friday, October 30, 2015

Why Movember is an Effective Initiative

Movember is a global charity that aims to spread awareness about men’s health, while growing a moustache throughout the month of November. The growth of the moustache is accompanied by fundraising for the Movember Foundation, whose objective is to increase early detection, diagnosis and effective treatments. Here are some statistics that drive these initiatives:

  • Prostate cancer is the second most commonly diagnosed cancer in men worldwide, with over 1.1 million recorded cases in 2012.
  • Testicular cancer is the most common cancer in young men, but is often forgotten due to early detection. Prognosis is not always hopeful.
  • One man dies every minute from suicide around the world – a result of poor mental health
  • Physical inactivity is the fourth leading risk factor for global mortality in men

Here are some reasons Movember is an effective initiative with the help of a whimsical trend that went viral:

Let’s face it. No one sports a moustache anymore. Perhaps 40 years ago, men paraded around with a moustache to keep up with the ongoing trend. Today, if you rock the former pinnacle of manliness, you’ll be perceived as someone who stands out. The idea is to invoke curiosity so you can begin educating. Attention drawn… check!

Growing a moustache for a cause creates a reason to solicit donations. Committing to looking foolish during an entire month, as your moustache awkwardly grows out is definitely not the most comfortable situation. In a sense, the self-ridicule is inflicted upon oneself for a good cause and makes an already difficult question to ask friends and family somewhat more feasible – asking for money. The fact is the initiative is given much more meaning.

Finally, growing a moustache is instantly appealing to men of all ages and facilitates inviting friends to get on board. Besides, who said a little healthy competition among friends ever hurt anyone? The same can be said about the workplace. Obviously, if your job entails meeting with clients, perhaps a conservative moustache would be optimal, as you would want to avoid looking like a “creepster” (a cross between a hipster and a creep).

Tailbase supports Movember. We are committed to raising funds that will go toward cancer research and various programs for mental health. We have come up with different ideas to have our team invested. One of them involves two of our employees battling it out to be the “big moustache on campus”. Pictures will follow.

We appreciate you taking the time to read our post. Support Movember by liking Tailbase on Facebook. When you like us, you will receive a free “Movember Sale” banner. Also, as a second incentive, we have decided to hold a draw at the end of the month. The winner will receive a free creative design for an eblast campaign of their choice. The prize will be applicable as of January 2016.

So mum’s not the word! Spread the news.

Thursday, August 27, 2015

Tailbase New Web Site Designs

By Tailbase

Tailbase launches new web site designs for Furniture retailers

The highly successful Tailbase Silver & Gold web solutions for furniture retailers launched just 8 months ago will be further enhanced by the availability of 10 new web site designs. All of the new designs have unlimited color choices and have been created to showcase furniture in particular but can also be used by retailers that are active for major appliances or consumer electronics. Having retailers in the same markets and active in the same categories is not a problem with these new designs; retailers can now have even more significant differences in the visual signatures of their web sites. Differences that can reflect and highlight their market place DNA. 

Tailbase will be presenting these new designs at the upcoming 9TH Annual Midwest Furniture Show being held in the Chicago area the 2ndand 3rd of September at the MeridianConference Center 1701Algonquin Road,  RollingMeadows, IL 60008.

Thursday, February 12, 2015

Mobile and Responsive: Demystifying mobile websites and their impact.

By Tailbase

Oliver Bridgeman V.P. of development talks about mobile trends and how a responsive design website can help you increase your visibility and help you to improve the online experience for your customers.

Wednesday, January 21, 2015

Is it time to make my website responsive design?

By Tailbase

Google is sending notifications to webmasters/users asking them to make their websites responsive design.

There is buzz of the new mobile ranking algorithm going live soon since Google has been testing it over the past few months.
Providing a friendly experience in mobile devices has become very important and it should be something to consider.

How does this affect your website ?

Google will show a label on the search engine results for websites that are mobile-friendly.
This  means that if you are not, your website won't get ranked as well as one that is responsive design.

You can test your website to see if it is mobile friendly or not .
Ask your web development company to verify this feature for you today!

Your website should keep up with the changes to SEO. This will give you an advantage over your competition and will allow your business to be found by your customers online, before making a purchase decision.

Keep in mind that 73% of customers do online research before going to the store or making a purchase decision.
Allow your customers and your market to find you!

Thursday, January 15, 2015

Start Fresh For The New Year

by Robert Lapointe - CEO at Tailbase

To be a profitable and recommendable business, there are a few things that you should think to avoid this year.

(Avoid) Being an Illegal business

We are merely stating the obvious, but some people are still not clear about whether businesses are legal and which are not. This entails having a searchable street address (brick and mortar location) and a phone number where someone will actually answer when you call. In fact, before making a purchase online try calling them first and you will get a better sense of whom you are going to do business with. I recommend that you avoid doing business with any online e-commerce retailer that has no business address and no phone number.  If all they want is for you to communicate by email, RUN!

(Avoid) Affiliate websites

Affiliate websites are so saturated these days. Google has been punishing affiliate-only websites so hard that they can hardly rank anymore. Squeezing a decent profit out of it in 2015 will not be easy.

(Avoid) Being a business that does not solve problems

The purpose of a business is simple – to solve problems that your customers have.If your business does not solve the problems that your customers have, you might have a hard time promoting the purpose and benefits of your business. Keep in mind, the problems that you solve should be important to the customer, not unimportant.

(Avoid) Being a short-term business

Many young people these days love to seek for the “jackpot business” or short-term business that can yield them a large profit in a short time, but it does not last long. If you are going to venture into an online business, do not expect to see good results in a short time. Successful businesses take time to build up, it was true in the past, it is now and it always will be. Setting an unrealistic expectation about your online business is not going to help.

(Avoid) Being a Facebook only business!

If you are still operating your ‘business’ solely with a Facebook Page, you are probably going to face trouble in 2015. Facebook is consistently changing its rules and algorithms. It is getting harder for small businesses or low cost Facebook Page owners to promote and get their posts appear on the users Newsfeed without using Facebook ads.
You should start to build your own e-commerce store in 2015, and break free from the Facebook leash. Say goodbye to Facebook restrictions and set your own rules!