Thursday, December 17, 2015

Recommendations for 2016

Yet another year is upon completion, and as such, the Tailbase team would like to end the year with some recommendations for 2016. In addition, we would like to give you a preview of what to expect from our new reviews and ratings platform we will be implementing in the New Year.  First, let us cover some of the best practices that Google has integrated to better your SEO.

Social Media:

Social media has become a huge player in improving SEO (search engine optimization). How so? By using social network websites, you will build backlinks organically to your websites. As you know, Google tracks publicly shared links on Facebook and Twitter. Therefore, it would be it would only be fitting to create high-quality content on these networks, as people will want to share them. Once you’ve created both accounts, be sure to associate them to your blog. Lastly, do not forget to set up a Google+ page, as the +1 votes that your content will receive affects the search ranking algorithm. Hence, boosting your Google+ presence will ensure better SEO.

Responsive Design:

It goes without saying that Google is the alpha dog of the internet and so we need to play by its rules to get ahead. As of April this year, Google implemented the mobile-friendliness as a ranking cue in search results. In other words, websites that are not fully optimized for mobile devices will be penalized, as the effects on search results are profound. Need we say more?

Google recommends responsive design as its best practice for mobile-friendly websites. Naturally, this is the best option because it will adapt to any mobile device and will avoid Google referencing two separate websites (one for browser and one for mobile).

Our Reviews Platform:

Tailbase will jumpstart its new feature on ratings and reviews in 2016. We now have access to manufacturer reviews coming from Electrolux, Frigidaire, Serta, Broil King and LG websites to improve your shopping experience. So put your mind at ease now that you can rely on numerous ratings and reviews to help you decide whether a product is a good buy!