Tuesday, May 31, 2016

Why Your Website Needs An SEM Strategy?

Data you should know…

-Today, there are more than 3.26 billion internet users worldwide which represent 40+% of the world population.
-966 million websites are currently running in the world. The internet contributes to over $2.2 trillion in annual retail sales.
-As the #1 search engine in the world, Google has trillions of searches conducted yearly with half of those searches done on mobile i.e smartphones and tablets. Google is now using mobile compatibility as a factor when ranking websites.

 -By 2017, the internet traffic will keep on increasing and be higher than all prior internet years combined.

While processing all these facts and knowing that you are now informed about the changes; how will you make decisions on your online business to stand out locally and/or globally and drive more traffic to your website? Have you ever heard of SEM?

What is SEM?

Search engine marketing (SEM) implies the promotion of websites online. It consists in purchasing ads on search engines like Google Adwords (the most popular search platform), Bing or Yahoo to make your website be more visible and gain more traffic. Paid Search ads are the best allies to cease and embrace consumers’ micro-moments. The goal is to ensure that they go and buy your products and services on your website.  
SEM can indeed help your business grow, increase your visibility on search engine results pages and make your site rank higher on the Google search Network. In order to face all these online changes, you should take action and opt for an SEM strategy. It’s now time to consider building a strong online marketing strategy!

Tailbase services…

Among all its digital marketing services, Tailbase proposes SEM Keywords and Remarketing campaigns on Google Adwords to help your website be more visible online and drive more potential customers to your website.

Email us today for more information: digitalmarketing@tailbase.com!

Thursday, April 21, 2016

Understanding the Customer’s Journey to an Online Purchase

Today’s shoppers are smart! More than 50% browse online before making their purchase decision. Internet does play a major role in the customer’s journey, from creating product awareness at the earliest stages, to making the customer take action and buy the product. Even though consumers visit at least 3 online stores before making a purchase, there are different channels that intervene in their decision-making. How does a customer purchase online? What is his/her journey?

Marketing channels influence online purchase decisions 

Wednesday, April 6, 2016

Google My Business - The Latest " Must-Have"

No one can pay or request to get a higher business ranking on local search results, as Google’s algorithm is confidential, yet aims to be as fair as possible. However, you can still help your business’s local ranking on Google and enhance your presence in Search and Maps results.

3 Factors determines local ranking 

Relevance refers to how well a local listing matches what someone is searching. Your detailed business information can help Google better understand your business and match your listing to relevant searches.

Distance implies how far each potential search result is from the location term used in a search. If a user doesn’t specify a location in their search, Google will calculate distance based on what’s known about their location.

Prominence refers to how a business is well-known. Local ranking tries to reflect offline world places; therefore familiar and well-known places will be prominent on local search results. Prominence is also based on information that Google has about a business from across the web (like links, articles and directories). Google review count and score are factored into local search ranking, as well as your position in web results. Make sure you apply SEO Best practices!

How to improve your local ranking?

Provide complete information on your business: accurate opening hours and address, introduction to describe your business’s category and add your website.

Verify your business location and information to ensure your business is properly listed!

Include reviews as they are a great opportunity to build a business’s reputation. When customers write a review, they provide feedback for a business that will maximize its probability to show on Google Maps and Search results. The more reviews and positive ratings, the more a business’s local ranking will improve.

Interacting with your customers and replying to their reviews will strengthen their trust towards your business and increase your business’s local visibility.

Build a strong online presence by adding photos and engage users.

Do not despair; Tailbase is a Google partner so you are in good hand! Our Digital Marketing team can help you achieve better visibility and ranking online. Contact us to find out more information about our services!

Friday, March 11, 2016

Tailbase Spring Updates

Who doesn’t like innovations? At Tailbase, we are always keen on novelties and are devoted to upgrade our features to keep up with the trends and our customers’ expectations.  We recently came up with new projects to start spring on a fresh note!

À la Carte is a one of our new features that offers customers the chance to choose home accent accessories, by synching colors with their emotions. It gives them a large selection of home accents that can be linked to their personality and make their browsing experience unique and enjoyable!

Tailbase worked with various manufacturers to come up with product reviews that give customers an unforgettable shopping experience. Statistics show that 61% of customers look for opinions, reviews and advice online before making a purchase decision; Product reviews are indeed a must-have for a website. However, they are also beneficial for SEO content.

SEO Tool- Modifying an SEO text can be done efficiently now thanks to the new SEO tool. Our clients can now manage their meta-descriptions and title description at their ease. The purpose of this tool is to help them get a better organic ranking on Google.
Those are just a few examples of Tailbase’s spring features. Find out more about our solution improvements and new online programs with our webinars or by meeting our sales team at one of the upcoming shows.

March 13-16, 2016 Nationwide Primetime in Orlando
April 16-20, 2016 High Point Furniture show 
April 18-19, 2016 Los Angeles United store show
May 13-18, 2016 Nationwide West show in Hawaii
May 27-30, 2016 Toronto Furniture show