Thursday, April 21, 2016

Understanding the Customer’s Journey to an Online Purchase

Today’s shoppers are smart! More than 50% browse online before making their purchase decision. Internet does play a major role in the customer’s journey, from creating product awareness at the earliest stages, to making the customer take action and buy the product. Even though consumers visit at least 3 online stores before making a purchase, there are different channels that intervene in their decision-making. How does a customer purchase online? What is his/her journey?

Marketing channels influence online purchase decisions 

Wednesday, April 6, 2016

Google My Business - The Latest " Must-Have"

No one can pay or request to get a higher business ranking on local search results, as Google’s algorithm is confidential, yet aims to be as fair as possible. However, you can still help your business’s local ranking on Google and enhance your presence in Search and Maps results.

3 Factors determines local ranking 

Relevance refers to how well a local listing matches what someone is searching. Your detailed business information can help Google better understand your business and match your listing to relevant searches.

Distance implies how far each potential search result is from the location term used in a search. If a user doesn’t specify a location in their search, Google will calculate distance based on what’s known about their location.

Prominence refers to how a business is well-known. Local ranking tries to reflect offline world places; therefore familiar and well-known places will be prominent on local search results. Prominence is also based on information that Google has about a business from across the web (like links, articles and directories). Google review count and score are factored into local search ranking, as well as your position in web results. Make sure you apply SEO Best practices!

How to improve your local ranking?

Provide complete information on your business: accurate opening hours and address, introduction to describe your business’s category and add your website.

Verify your business location and information to ensure your business is properly listed!

Include reviews as they are a great opportunity to build a business’s reputation. When customers write a review, they provide feedback for a business that will maximize its probability to show on Google Maps and Search results. The more reviews and positive ratings, the more a business’s local ranking will improve.

Interacting with your customers and replying to their reviews will strengthen their trust towards your business and increase your business’s local visibility.

Build a strong online presence by adding photos and engage users.

Do not despair; Tailbase is a Google partner so you are in good hand! Our Digital Marketing team can help you achieve better visibility and ranking online. Contact us to find out more information about our services!