Tuesday, May 31, 2016

Why Your Website Needs An SEM Strategy?

Data you should know…

-Today, there are more than 3.26 billion internet users worldwide which represent 40+% of the world population.
-966 million websites are currently running in the world. The internet contributes to over $2.2 trillion in annual retail sales.
-As the #1 search engine in the world, Google has trillions of searches conducted yearly with half of those searches done on mobile i.e smartphones and tablets. Google is now using mobile compatibility as a factor when ranking websites.

 -By 2017, the internet traffic will keep on increasing and be higher than all prior internet years combined.

While processing all these facts and knowing that you are now informed about the changes; how will you make decisions on your online business to stand out locally and/or globally and drive more traffic to your website? Have you ever heard of SEM?

What is SEM?

Search engine marketing (SEM) implies the promotion of websites online. It consists in purchasing ads on search engines like Google Adwords (the most popular search platform), Bing or Yahoo to make your website be more visible and gain more traffic. Paid Search ads are the best allies to cease and embrace consumers’ micro-moments. The goal is to ensure that they go and buy your products and services on your website.  
SEM can indeed help your business grow, increase your visibility on search engine results pages and make your site rank higher on the Google search Network. In order to face all these online changes, you should take action and opt for an SEM strategy. It’s now time to consider building a strong online marketing strategy!

Tailbase services…

Among all its digital marketing services, Tailbase proposes SEM Keywords and Remarketing campaigns on Google Adwords to help your website be more visible online and drive more potential customers to your website.

Email us today for more information: digitalmarketing@tailbase.com!


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